Men’s Skincare & Haircare: Untapped B2B Market Potential
The men’s grooming industry in India is no longer a niche—it’s a fast-growing market waiting to be tapped by clinics, salons, gyms, hotels, and distributors. What was once limited to basic shaving products has now evolved into specialized skincare and haircare solutions.
Why This Market Matters 🚀
- Rising demand: Hair fall, dandruff, oily skin, acne, and beard care are top concerns for men.
- High repeat purchase: Shampoos, face washes, serums, and sunscreens drive frequent reorders.
- Clinic & salon-driven trust: Men rely on expert recommendations from dermatologists and barbers.
Untapped B2B Opportunities 💼
- Dermatology Clinics – Prescription-supportive anti-hair fall & anti-acne cosmeceuticals.
- Premium Salons & Barbershops – Beard serums, scalp tonics, post-shave balms.
- Gyms & Sports Clubs – Sweat-care kits: body wash + oil-control face wash + scalp refreshers.
- Hotels & Corporate Gifting – Travel kits with SPF gels, shampoos, and beard essentials.
Winning Product Categories 🧴
- Hair & Scalp: Anti-dandruff tonics, peptide scalp serums, alcohol-free minoxidil.
- Face & Shave: Oil-control cleansers, alcohol-free post-shave balms, matte gel SPF 50.
- Beard & Body: Beard growth serums, anti-fungal body washes, active deodorants.
- Nutricosmetics: Hair & skin supplements for clinics and gyms.
The B2B Advantage for Brands 🏆
- High-margin repeat sales
- Clinic & salon protocol bundles
- Seasonal demand (monsoon anti-frizz, summer SPF)
- Education-driven trust with doctors & barbers
👉 The men’s category is a goldmine for B2B partners who act early. With the right formulations, packaging, and channel strategy, this segment can drive sustainable growth and brand loyalty.
Partner with Truviska Pharma to build specialized men’s skincare & haircare solutions for your clinic, salon, or business.
- +91 8320550935 | +91 9998059270
- info@truviskapharma.com
- www.truviskapharma.com
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